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Almost everyone uses social media, making these platforms the best way to reach your audience in the digital age. No matter what industry you’re in, an active presence there allows you to expand your business and interact with customers in their own homes. Below are just a few reasons every company should invest time and energy in social media marketing.
3 Reasons Your Business Needs a Social Media Presence
1. Affordability
Social media advertising is one of the least expensive platforms available to small businesses, with much lower rates than TV or print. Most platforms also have a variety of tiers—with options that fit into any budget. Even a small investment allows you to reach thousands of potential new customers. Furthermore, engaging with your existing audience is free.
2. Optimized Search Results
Google uses various criteria to decide which sites to list on their front page, including links and social media profiles. Creating engaging content and interacting with your audience may boost your ranking in search results. This, in turn, drives traffic to your site. This increased visibility can translate to more conversions, higher sales, and increased revenue for your business.
3. Direct Engagement With Your Audience
The chance to engage directly with your customers is one of the most important aspects of social media. Through your Facebook®, Twitter®, or Instagram® profiles, your customers can talk to you directly.
Being able to address complaints, take suggestions, or discuss new products in public helps establish your brand identity and inspire loyalty among your customers. You can also use this feedback to guide your business decisions and improve your existing services.
For over 20 years, Veloci Communications has been providing businesses across the country with cutting-edge tools for connecting with their customers. Whether you’re launching a startup or have been in business for years, their social media marketing experts will help you develop an engaging presence and build your audience. Visit their website to learn more about their social media marketing services, follow their Facebook for updates and news, or call (713) 574-9955 to get started today.
