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When running a small business, one of your goals is to attract new clients continuously. Search Engine Optimization (SEO) is an online marketing strategy that utilizes keywords to improve your Google result rankings. However, with this strategy, your target audience is anyone in the world searching for related topics. Local SEO, on the other hand, adds a geographic element to your reach. The guide below looks closer at this strategy.
What Is Local SEO?
By connecting your search engine listing to an address and writing content centered around your location, you can target people living specifically in your area. This increases the chance of converting interest into a sale or service appointment.
For example, suppose your roofing business is based out of Texas, where there are many tornadoes. You can produce blogs about how homeowners from local communities can prepare for this weather event. Google will acknowledge the relevance to people in that area, which can push your listing up higher. In turn, people will be more likely to read what you are offering and rely on you if they need repairs afterward.
How Can Local SEO Benefit Businesses?
Boost Web Traffic
When people are searching for a particular product or service, they likely won’t take the time to scroll through multiple pages of search results. Taking advantage of local SEO ensures you are one of the first results they come across, giving you a better chance at increasing your traffic and gaining new clients. This gives you an edge over any neighboring businesses you may be competing with.
Build a Professional Image
Regardless of how qualified you are to fulfill a customer’s needs, if your website doesn’t show up within the first few results, your business won’t come off as professional. Priority rankings give businesses an appearance of legitimacy and popularity with people assuming that companies that appear first are more trustworthy.
Create Loyal Customers
People love supporting small businesses that give back to the local economy. When a customer finds your company through local SEO and has a great experience, they’ll be motivated to return and even recommend your shop to friends and neighbors within the community.
Give your business an advantage on the online market with local SEO services from Veloci Communications. These digital marketing experts have over a century of experience connecting companies and consumers in every industry imaginable. They are dedicated to improving your business’s online visibility, keeping track of your custom program in real-time, and continuously making improvements to serve your potential clients better. To learn more about their digital marketing solutions, visit their website. Call (713) 574-9955 with questions.
